Sell with Pinnacle Group
Your Property Deserves More Than a Listing.
From preparation and presentation to launch and negotiation, Luke develops a property-specific strategy designed to create attention, confidence, and meaningful buyer engagement.
Seller Philosophy
Every Property Requires Its Own Strategy
Preparation and pricing must work together.
A well-prepared property at the right price creates competitive tension. Neither element works well in isolation.
Design and presentation influence perception.
The way a property is organized, styled, and photographed shapes how buyers experience it, emotionally and analytically.
Marketing must tell a cohesive story.
Photography, copy, and digital presence need to work as a unified narrative, not as disconnected materials.
Communication continues throughout.
You will always know what's happening: showing activity, feedback, and shifts in market context.
From Consultation to Closing
The Listing Launch Process
Step 01
Initial Consultation
Understand your timeline, goals, and the unique qualities of your property.
Step 02
Market Analysis
Review comparable sales, assess current inventory, and evaluate pricing scenarios.
Step 03
Pricing Strategy
Determine a price position that attracts serious buyers and creates competitive tension.
Step 04
Preparation Recommendations
Identify repairs, updates, and staging decisions that produce meaningful return.
Step 05
Vendor Coordination
Manage contractors, stagers, and trade professionals with clear timelines.
Step 06
Professional Photography
Architectural photography that presents the property with intention and accuracy.
Step 07
Listing Video
Cinematic property and lifestyle video optimized for web and social distribution.
Step 08
Property Copy & Materials
Editorial descriptions, printed collateral, and a dedicated property website.
Step 09
Coordinated Launch
Simultaneous deployment across MLS, email, social media, and broker outreach.
Step 10
Feedback & Reporting
Regular communication on showing activity, buyer feedback, and market response.
Step 11
Offer Evaluation
Careful analysis of every offer: price, terms, contingencies, and risk.
Step 12
Negotiation & Closing
Protect your interests through inspection, financing, and closing coordination.
Marketing Deliverables
Included in Every Listing
- Professional Photography
- Cinematic Listing Video
- Vertical Social Video
- Property Website
- Floor Plan
- Email Campaign
- Social Media Campaign
- Broker Network Outreach
- Print Collateral
- Open-House Materials
- Listing Syndication
- Performance Reporting
Client Experiences
Seller Testimonials
Luke was very easy to work with. He was transparent about the process and knowledgeable about the market. His suggestions on timing were spot on. He recommended several contractors and I was able to select one that best met my needs.
Luke is an expert in the downtown condo market and was the perfect person to help me sell my unit. While I was away, he managed the entire process from start to finish, including the stagers, cleaners, and vendors, and prepared the condo beautifully. I felt confident relying on Luke throughout.
Luke's deep knowledge of the Seattle condo market and our building specifically was invaluable in helping us sell our unit. He was very communicative and responsive throughout the process.
Luke was fantastic in guiding us through a rapidly changing market. He worked with us on some timing challenges, and we ultimately ended up with several incredibly strong offers due to his guidance. He was a pleasure to work with and we would recommend him unconditionally.
Take the First Step
Request a Property Consultation
Luke will personally follow up to learn about your property and goals. Submitting this form does not create an agency agreement.